Test Prep Statistics 2026: 30+ Facts on SAT, ACT & Tutoring Market
Comprehensive test prep statistics for 2026 including SAT and ACT test-taker data, test preparation market size, tutoring effectiveness, and score improvement trends.
Key Statistics 2026
The U.S. test preparation market is valued at $18.4 billion, with 1.97 million SAT and 1.4 million ACT test-takers annually
- $18.4B U.S. test prep market (2024)
- 1.97M SAT test-takers in 2024
- 1.4M ACT test-takers in 2024
- 100+ point average SAT gain with test prep
The U.S. test preparation market is valued at $18.4 billion
See more key statistics below
1.97 million students took the SAT in 2024
College Board, 2024
The average SAT score is 1028 out of 1600
College Board, 2024
1.4 million students took the ACT in 2024
ACT Inc., 2024
Key Findings at a Glance
Summary of the most important statistics
| Metric | Value | Year | Source |
|---|---|---|---|
| Market Size | $18.4B | 2024 | IBISWorld |
| Demographics | 1.97M | 2024 | College Board |
| Behavior | 1028 | 2024 | College Board |
| Demographics | 1.4M | 2024 | ACT Inc. |
| Behavior | 100+ | 2024 | Princeton Review Research |
| Operations | 1,800+ | 2024 | FairTest |
All statistics independently verified. See methodology for details.
Key Test Prep Statistics
The most important statistics you need to know about the tutoring industry.
Students who use test prep score an average of 100+ points higher on the SAT
Test Prep Market Size & Growth
Market data for the test preparation industry including online vs. traditional services.
| Statistic | Value | Year | Source |
|---|---|---|---|
The global test preparation market size is $27.3 billion | $27.3B | 2024 | Grand View Research |
The test prep market is growing at 7.2% annually | 7.2% | 2024 | Grand View Research |
Online test prep accounts for 62% of the market | 62% | 2024 | Technavio |
All statistics are verified from original sources.
SAT Test Statistics
Test-taker data, average scores, and score distribution for the SAT.
| Statistic | Value | Year | Source |
|---|---|---|---|
The average SAT Math score is 512 | 512 | 2024 | College Board |
The average SAT Evidence-Based Reading and Writing score is 516 | 516 | 2024 | College Board |
Only 8% of SAT test-takers score 1400 or higher | 8% | 2024 | College Board |
The SAT is now 100% digital in the United States | 100% | 2024 | College Board |
All statistics are verified from original sources.
ACT Test Statistics
Test-taker data, average scores, and college readiness benchmarks for the ACT.
All statistics are verified from original sources.
Test Prep Effectiveness
Data on score improvements from various test preparation methods.
Students who use test prep score an average of 100+ points higher on the SAT
| Statistic | Value | Year | Source |
|---|---|---|---|
Tutored students score 40 points higher than self-study students on average | +40 | 2024 | PrepScholar Research |
SAT scores improve approximately 10 points per 10 hours of quality preparation | 10 pts | 2024 | College Board Research |
Students using Khan Academy's free SAT prep gain an average of 90 points | +90 | 2024 | Khan Academy |
Tutored students score 40 points higher than self-study students on average
SAT scores improve approximately 10 points per 10 hours of quality preparation
All statistics are verified from original sources.
Test-Optional Policies
Statistics on college testing requirements and student submission rates.
| Statistic | Value | Year | Source |
|---|---|---|---|
55% of applicants to test-optional schools still submit scores | 55% | 2024 | Common Data Set Analysis |
MIT reinstated test requirements in 2022, citing them as valuable for identifying talent | 2022 | 2022 | MIT Admissions |
MIT reinstated test requirements in 2022, citing them as valuable for identifying talent
All statistics are verified from original sources.
Demographics & Access Equity
Score gaps and test prep access disparities across income levels.
| Statistic | Value | Year | Source |
|---|---|---|---|
SAT score gap between highest and lowest income families is nearly 300 points | ~300 | 2024 | College Board |
68% of high-income families use paid test prep vs. 32% of low-income families | 68% | 2024 | NACAC Survey |
Premium private SAT tutors charge $150-400+ per hour | $150-400+ | 2024 | Varsity Tutors |
3 million students use Khan Academy's free SAT prep annually | 3M | 2024 | Khan Academy |
All statistics are verified from original sources.
Graduate & Professional Exam Statistics
Test-taker data for GRE, LSAT, MCAT, and other graduate admissions tests.
All statistics are verified from original sources.
All 30 Statistics
Complete list of verified statistics with sources.
| Statistic | Value | Category | Year | Source |
|---|---|---|---|---|
The U.S. test preparation market is valued at $18.4 billion | $18.4B | Market Size | 2024 | IBISWorld |
The global test preparation market size is $27.3 billion | $27.3B | Market Size | 2024 | Grand View Research |
The test prep market is growing at 7.2% annually | 7.2% | Growth | 2024 | Grand View Research |
Online test prep accounts for 62% of the market | 62% | Market Size | 2024 | Technavio |
1.97 million students took the SAT in 2024 | 1.97M | Demographics | 2024 | College Board |
The average SAT score is 1028 out of 1600 | 1028 | Consumer Behavior | 2024 | College Board |
The average SAT Math score is 512 | 512 | Consumer Behavior | 2024 | College Board |
The average SAT Evidence-Based Reading and Writing score is 516 | 516 | Consumer Behavior | 2024 | College Board |
Only 8% of SAT test-takers score 1400 or higher | 8% | Consumer Behavior | 2024 | College Board |
The SAT is now 100% digital in the United States | 100% | Technology | 2024 | College Board |
1.4 million students took the ACT in 2024 | 1.4M | Demographics | 2024 | ACT Inc. |
The average ACT composite score is 19.5 | 19.5 | Consumer Behavior | 2024 | ACT Inc. |
Only 21% of ACT test-takers meet college readiness benchmarks in all subjects | 21% | Consumer Behavior | 2024 | ACT Inc. |
12% of ACT test-takers score 30 or higher | 12% | Consumer Behavior | 2024 | ACT Inc. |
Students who use test prep score an average of 100+ points higher on the SAT | 100+ | Consumer Behavior | 2024 | Princeton Review Research |
Tutored students score 40 points higher than self-study students on average | +40 | Consumer Behavior | 2024 | PrepScholar Research |
SAT scores improve approximately 10 points per 10 hours of quality preparation | 10 pts | Consumer Behavior | 2024 | College Board Research |
Students using Khan Academy's free SAT prep gain an average of 90 points | +90 | Consumer Behavior | 2024 | Khan Academy |
Over 1,800 colleges are test-optional for Fall 2025 admissions | 1,800+ | Operations | 2024 | FairTest |
55% of applicants to test-optional schools still submit scores | 55% | Consumer Behavior | 2024 | Common Data Set Analysis |
MIT reinstated test requirements in 2022, citing them as valuable for identifying talent | 2022 | Operations | 2022 | MIT Admissions |
SAT score gap between highest and lowest income families is nearly 300 points | ~300 | Demographics | 2024 | College Board |
68% of high-income families use paid test prep vs. 32% of low-income families | 68% | Demographics | 2024 | NACAC Survey |
Premium private SAT tutors charge $150-400+ per hour | $150-400+ | Operations | 2024 | Varsity Tutors |
3 million students use Khan Academy's free SAT prep annually | 3M | Demographics | 2024 | Khan Academy |
340,000 students take the GRE annually in the U.S. | 340K | Demographics | 2024 | ETS |
170,000 students take the LSAT annually | 170K | Demographics | 2024 | LSAC |
91,000 students take the MCAT annually | 91K | Demographics | 2024 | AAMC |
45% of test prep platforms now use AI-adaptive learning | 45% | Technology | 2024 | EdTech Magazine |
78% of students use mobile apps for some portion of test prep | 78% | Technology | 2024 | Magoosh Research |
The average SAT Evidence-Based Reading and Writing score is 516
Only 21% of ACT test-takers meet college readiness benchmarks in all subjects
Students who use test prep score an average of 100+ points higher on the SAT
Tutored students score 40 points higher than self-study students on average
SAT scores improve approximately 10 points per 10 hours of quality preparation
Students using Khan Academy's free SAT prep gain an average of 90 points
55% of applicants to test-optional schools still submit scores
MIT reinstated test requirements in 2022, citing them as valuable for identifying talent
SAT score gap between highest and lowest income families is nearly 300 points
68% of high-income families use paid test prep vs. 32% of low-income families
All statistics are verified from original sources. Last updated February 2026.
How We Compiled These Statistics
Our research team curates and verifies statistics from authoritative sources to provide accurate, up-to-date data. Every statistic includes its original source for verification.
30 Statistics
From 19 authoritative sources
Quarterly Updates
Updated Feb 5, 2026
Source Verified
Every stat linked to original
Expert Review
Peer-reviewed before publish

Lead Research Analyst, Tutorbase Research
Amy Ashford leads market research at Tutorbase Research, specializing in education technology and tutoring industry analysis. Her methodology combines data from recognized market research firms, government publications, and peer-reviewed academic sources.
Data Sources
Published: February 1, 2026
Last updated: February 5, 2026
Next review: May 2026
Frequently Asked Questions
Common questions about test prep and this data.
The U.S. test preparation market is valued at $18.4 billion in 2024, with the global market at $27.3 billion. The market is growing at 7.2% annually, with online platforms accounting for 62% of the market.
In 2024, 1.97 million students took the SAT and 1.4 million took the ACT. Participation has declined since 2019 due to test-optional policies, though many colleges are reinstating requirements.
The average SAT score is 1028 out of 1600, with 512 in Math and 516 in Evidence-Based Reading and Writing. Only 8% of test-takers score 1400 or higher.
Yes, students who use test prep score an average of 100+ points higher on the SAT. Tutored students score about 40 points higher than self-study students. Research suggests scores improve approximately 10 points per 10 hours of quality preparation.
Over 1,800 colleges are test-optional for Fall 2025 admissions. However, 55% of applicants still submit scores, and some selective schools like MIT have reinstated testing requirements.
Yes, the SAT score gap between highest and lowest income families is nearly 300 points. Students from families earning over $200K average 1223, while those under $30K average 930. 68% of high-income families use paid test prep vs. 32% of low-income families.
Premium private SAT tutors charge $150-400+ per hour, with comprehensive packages costing $5,000-15,000. Free alternatives like Khan Academy serve 3 million students annually and produce average gains of 90 points.
No, the SAT transitioned to 100% digital format in 2024. The digital SAT is shorter (2 hours 14 minutes vs. 3 hours) and uses adaptive testing to adjust question difficulty based on performance.
Only 21% of ACT test-takers meet college readiness benchmarks in all four subjects. The average ACT composite score is 19.5 out of 36.
45% of test prep platforms now use AI-adaptive learning, which analyzes student performance to create personalized practice plans. 78% of students use mobile apps for some portion of their test prep.
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This research compilation is free to cite with attribution to Tutorbase Research. For raw data exports or custom research inquiries, contact our research team.