Skip to main content
Tutorbase
30 statistics verified February 2026

Test Prep Statistics 2026: 30+ Facts on SAT, ACT & Tutoring Market

Comprehensive test prep statistics for 2026 including SAT and ACT test-taker data, test preparation market size, tutoring effectiveness, and score improvement trends.

Key Statistics 2026

The U.S. test preparation market is valued at $18.4 billion, with 1.97 million SAT and 1.4 million ACT test-takers annually

  • $18.4B U.S. test prep market (2024)
  • 1.97M SAT test-takers in 2024
  • 1.4M ACT test-takers in 2024
  • 100+ point average SAT gain with test prep
Key Statistic • 2024
$0.00B

The U.S. test preparation market is valued at $18.4 billion

See more key statistics below

Source: IBISWorld
0.00M

1.97 million students took the SAT in 2024

College Board, 2024

0.00

The average SAT score is 1028 out of 1600

College Board, 2024

0.00M

1.4 million students took the ACT in 2024

ACT Inc., 2024

Key Findings at a Glance

Summary of the most important statistics

Market Size$18.4B
Demographics1.97M
Behavior1028
Demographics1.4M
Operations1,800+

All statistics independently verified. See methodology for details.

Key Test Prep Statistics

The most important statistics you need to know about the tutoring industry.

Market Size
$18.4B

The U.S. test preparation market is valued at $18.4 billion

Demographics
1.97M

1.97 million students took the SAT in 2024

Consumer Behavior
1028

The average SAT score is 1028 out of 1600

Demographics
1.4M

1.4 million students took the ACT in 2024

Consumer Behavior
100+

Students who use test prep score an average of 100+ points higher on the SAT

Operations
1,800+

Over 1,800 colleges are test-optional for Fall 2025 admissions

Test Prep Market Size & Growth

Market data for the test preparation industry including online vs. traditional services.

Market Size
$18.4B

The U.S. test preparation market is valued at $18.4 billion

$27.3B

The global test preparation market size is $27.3 billion

7.2%

The test prep market is growing at 7.2% annually

62%

Online test prep accounts for 62% of the market

All statistics are verified from original sources.

SAT Test Statistics

Test-taker data, average scores, and score distribution for the SAT.

Demographics
1.97M

1.97 million students took the SAT in 2024

Consumer Behavior
1028

The average SAT score is 1028 out of 1600

512

The average SAT Math score is 512

516

The average SAT Evidence-Based Reading and Writing score is 516

8%

Only 8% of SAT test-takers score 1400 or higher

100%

The SAT is now 100% digital in the United States

All statistics are verified from original sources.

ACT Test Statistics

Test-taker data, average scores, and college readiness benchmarks for the ACT.

Demographics
1.4M

1.4 million students took the ACT in 2024

19.5

The average ACT composite score is 19.5

21%

Only 21% of ACT test-takers meet college readiness benchmarks in all subjects

12%

12% of ACT test-takers score 30 or higher

All statistics are verified from original sources.

Test Prep Effectiveness

Data on score improvements from various test preparation methods.

Consumer Behavior
100+

Students who use test prep score an average of 100+ points higher on the SAT

+40

Tutored students score 40 points higher than self-study students on average

10 pts

SAT scores improve approximately 10 points per 10 hours of quality preparation

+90

Students using Khan Academy's free SAT prep gain an average of 90 points

All statistics are verified from original sources.

Test-Optional Policies

Statistics on college testing requirements and student submission rates.

Operations
1,800+

Over 1,800 colleges are test-optional for Fall 2025 admissions

55%

55% of applicants to test-optional schools still submit scores

2022

MIT reinstated test requirements in 2022, citing them as valuable for identifying talent

All statistics are verified from original sources.

Demographics & Access Equity

Score gaps and test prep access disparities across income levels.

~300

SAT score gap between highest and lowest income families is nearly 300 points

68%

68% of high-income families use paid test prep vs. 32% of low-income families

$150-400+

Premium private SAT tutors charge $150-400+ per hour

3M

3 million students use Khan Academy's free SAT prep annually

All statistics are verified from original sources.

Graduate & Professional Exam Statistics

Test-taker data for GRE, LSAT, MCAT, and other graduate admissions tests.

340K

340,000 students take the GRE annually in the U.S.

ETS2024
170K

170,000 students take the LSAT annually

LSAC2024
91K

91,000 students take the MCAT annually

AAMC2024

All statistics are verified from original sources.

All 30 Statistics

Complete list of verified statistics with sources.

$18.4BMarket Size

The U.S. test preparation market is valued at $18.4 billion

$27.3BMarket Size

The global test preparation market size is $27.3 billion

7.2%Growth

The test prep market is growing at 7.2% annually

62%Market Size

Online test prep accounts for 62% of the market

1.97MDemographics

1.97 million students took the SAT in 2024

1028Consumer Behavior

The average SAT score is 1028 out of 1600

512Consumer Behavior

The average SAT Math score is 512

516Consumer Behavior

The average SAT Evidence-Based Reading and Writing score is 516

8%Consumer Behavior

Only 8% of SAT test-takers score 1400 or higher

100%Technology

The SAT is now 100% digital in the United States

1.4MDemographics

1.4 million students took the ACT in 2024

19.5Consumer Behavior

The average ACT composite score is 19.5

21%Consumer Behavior

Only 21% of ACT test-takers meet college readiness benchmarks in all subjects

12%Consumer Behavior

12% of ACT test-takers score 30 or higher

100+Consumer Behavior

Students who use test prep score an average of 100+ points higher on the SAT

+40Consumer Behavior

Tutored students score 40 points higher than self-study students on average

10 ptsConsumer Behavior

SAT scores improve approximately 10 points per 10 hours of quality preparation

+90Consumer Behavior

Students using Khan Academy's free SAT prep gain an average of 90 points

1,800+Operations

Over 1,800 colleges are test-optional for Fall 2025 admissions

55%Consumer Behavior

55% of applicants to test-optional schools still submit scores

2022Operations

MIT reinstated test requirements in 2022, citing them as valuable for identifying talent

~300Demographics

SAT score gap between highest and lowest income families is nearly 300 points

68%Demographics

68% of high-income families use paid test prep vs. 32% of low-income families

$150-400+Operations

Premium private SAT tutors charge $150-400+ per hour

3MDemographics

3 million students use Khan Academy's free SAT prep annually

340KDemographics

340,000 students take the GRE annually in the U.S.

ETS2024
170KDemographics

170,000 students take the LSAT annually

LSAC2024
91KDemographics

91,000 students take the MCAT annually

AAMC2024
45%Technology

45% of test prep platforms now use AI-adaptive learning

78%Technology

78% of students use mobile apps for some portion of test prep

All statistics are verified from original sources. Last updated February 2026.

How We Compiled These Statistics

Our research team curates and verifies statistics from authoritative sources to provide accurate, up-to-date data. Every statistic includes its original source for verification.

30 Statistics

From 19 authoritative sources

Quarterly Updates

Updated Feb 5, 2026

Source Verified

Every stat linked to original

Expert Review

Peer-reviewed before publish

Amy Ashford, Lead Research Analyst, Tutorbase Research

Amy Ashford

Lead Research Analyst, Tutorbase Research

Amy Ashford leads market research at Tutorbase Research, specializing in education technology and tutoring industry analysis. Her methodology combines data from recognized market research firms, government publications, and peer-reviewed academic sources.

Data Sources

AAMCACT Inc.College BoardCollege Board ResearchCommon Data Set AnalysisETSEdTech MagazineFairTestGrand View ResearchIBISWorldKhan AcademyLSACMIT AdmissionsMagoosh ResearchNACAC SurveyPrepScholar ResearchPrinceton Review ResearchTechnavioVarsity Tutors

Published: February 1, 2026

Last updated: February 5, 2026

Next review: May 2026

Frequently Asked Questions

Common questions about test prep and this data.

The U.S. test preparation market is valued at $18.4 billion in 2024, with the global market at $27.3 billion. The market is growing at 7.2% annually, with online platforms accounting for 62% of the market.

In 2024, 1.97 million students took the SAT and 1.4 million took the ACT. Participation has declined since 2019 due to test-optional policies, though many colleges are reinstating requirements.

The average SAT score is 1028 out of 1600, with 512 in Math and 516 in Evidence-Based Reading and Writing. Only 8% of test-takers score 1400 or higher.

Yes, students who use test prep score an average of 100+ points higher on the SAT. Tutored students score about 40 points higher than self-study students. Research suggests scores improve approximately 10 points per 10 hours of quality preparation.

Over 1,800 colleges are test-optional for Fall 2025 admissions. However, 55% of applicants still submit scores, and some selective schools like MIT have reinstated testing requirements.

Yes, the SAT score gap between highest and lowest income families is nearly 300 points. Students from families earning over $200K average 1223, while those under $30K average 930. 68% of high-income families use paid test prep vs. 32% of low-income families.

Premium private SAT tutors charge $150-400+ per hour, with comprehensive packages costing $5,000-15,000. Free alternatives like Khan Academy serve 3 million students annually and produce average gains of 90 points.

No, the SAT transitioned to 100% digital format in 2024. The digital SAT is shorter (2 hours 14 minutes vs. 3 hours) and uses adaptive testing to adjust question difficulty based on performance.

Only 21% of ACT test-takers meet college readiness benchmarks in all four subjects. The average ACT composite score is 19.5 out of 36.

45% of test prep platforms now use AI-adaptive learning, which analyzes student performance to create personalized practice plans. 78% of students use mobile apps for some portion of their test prep.

Cite this research

This research compilation is free to cite with attribution to Tutorbase Research. For raw data exports or custom research inquiries, contact our research team.

Test Prep Statistics 2026: 30+ SAT, ACT & Market Facts | Tutorbase